solar line

Discover the Solar Hair Care Line. A complete system to protect, nourish, and revive hair after sun, sea, and chlorine exposure. Enriched with advanced care complexes, it restores hydration, boosts softness and shine, and keeps hair healthy and radiant all summer long.

Italian Shape of Colour

WHERE ARTISTRY MEETS INNOVATION

Hairtium is the new generation of professional haircare and colour, crafted in Italy, powered by technical excellence and inspired by the world of high fashion. We create vegan, cruelty-free formulations with over 95% nature-derived ingredients and delivering exceptional performance with respect for people, animals and the planet.

From luminous, long-lasting colour to nourishing care, every product is designed to make hairdressers’ work easier, faster and more creative, removing boundaries between technique and beauty. Paired with our exclusive Education Programs, we give you the tools to achieve healthy hair, perfect color, and happy clients - every time.

Hairtium - We shape the color, you shape the future.

Kroma Collection

Hairtium Avantgarde presents: Where colour comes to life and creativity knows no limits.
Created for professional hairdressers who see colour as craft, structure and expression, Kroma introduces a new dimension of tonal depth, vibrancy and movement. Developed with precision-driven formulas and refined technology, the collection is designed to deliver performance, protection and creative control, from bold transformations to nuanced tonal work.

This is not just colour. It is composition. It is technique in motion. Express your vision. Push your boundaries. Let colour guide your artistry.”

Out now,
Supreme Lino Argan Line

Luminous Beauty Ritual. A professional line designed to enhance natural shine and smoothness. Enriched with nourishing ingredients, it restores softness, improves manageability, and boosts radiant luminosity, leaving hair silky, elegant, and visibly cared for.

Best color award

We are very proud and excited to announce that our Artistic Director Stefano Bugada has won the Best Color award at the @aipp_coiffure: the most important recognition in the hairstyling world!

This victory is not only a testament to Stefano’s incredible talent and artistry, but also to the support and dedication of the entire Hairtium Education Top Team, who work alongside him and help bring all our collections to life.

The AIPP Awards (Association Internationale Presse Professionnelle Coiffure) bring together the most prestigious professional hairstyling and beauty magazines globally, which annually select and recognize the most creative talents internationally.

Coming FIRST is an immense honor and confirms the value of our collective work. A heartfelt thank you to Stefano, who inspires and leads us with passion, and to our entire team, who makes every dream come true. This milestone is just the beginning, thanks to both his work and the incredible collaboration of the Hairtium Education Top Team. @hairtium

 What we do

For us, training is no longer enough, which is why we implement a comprehensive system of specialisation protocols for each area of hair work. Training means giving all the information needed to achieve a result, specialisation means learning to create your own unique and exclusive results.